While pay per click Internet marketing and advertising is the running favorite of Internet marketing advertisers worldwide, pay per click advertising for a lawyer is usually an extremely expensive proposition for what they get. How much a lawyer is willing to "pay for a lead" takes on a whole new meaning with pay per click. The cost per click for many lawyer related keywords, e.g., "personal injury lawyer," "criminal defense lawyer," can range from $5.00 to $70.00 per click depending on the market, and when the typical lawyer's conversion rate (the number of clicks it takes to generate a lead) of one to two percent is factored in, the lawyer can find themselves paying upwards of $500.00 to $7,000.00 per lead, and a lead is not a client.
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