If you love watches, and you use Instagram, there's a good chance you saw the latest teaser post from Swatch previewing - you know it - a new MoonSwatch set to be released on March 7. For the rest of you, here's the clip:
Unlike last year when the first MoonSwatch models were teased online, Sample is literally telling us what to expect on the 7th, and they're calling it the Mission to Moonshine Gold.
This should have the antennas on watch lovers up. Surely it can't be real gold…can it?
While we only have two days to wait for it, we'll certainly be wondering if we have a precious metal MoonSwatch on the horizon, or if it's simply a golden-hued Bioceramic watch. Will it look like the Speedmaster Apollo 11 Anniversary Limited Edition (famously modeled after the watch given to the Apollo astronauts), or more like the Moonshine models unveiled at Omega Days a year ago?
While I have my fingers crossed for a champagne dial and black subdials, I'll just have to wait.
One word on availability: The teaser seems to indicate that the view will not be released in markets worldwide - but rather in select Swatch locations in choose cities: Paradeplatz, Zurich, Switzerland, Tokyo Stock Exchange, Tokyo, Japan, Piazza Affari, Milan, Italy, and The Royal Exchange, London, UK at varying times (6: 30 PM JST in The japanese, 7: 00 PM CET in Swiss and Malta, and 6: 00 PM GMT in the UK). I guess the riotous lines were a bit too much last year.
In any event, stay tuned here on Hodinkee as we cover the next chapter within the story of MoonSwatch. See you on Tuesday. In the meantime, if you want to relive MoonSwatch Madness, our Week on the Wrist here captures it all.
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